Nowadays, a website is important to indicate the existence of a business. So, most of the business owns a website that indicates its online presence. It is because of the vast adaptability of the internet by users in recent years. At present, if someone needs to purchase something, they will open a browser and search regarding it. Everything related to that item will become available including what it is, its specifications, feedbacks, from where it can be purchased, sellers near you, etc… For example, if you search a topic “Software” on Google, Google will list the definition of software, software companies, popular software products and more.
A website alone can’t improve your business. The website you developed for your business requires more visits. For increasing this traffic to websites, you need to follow excellent digital marketing strategies. This is because of the increased competition in this online market. There will be hundreds of websites by different manufacturers for the same product. For increased traffic, your website needs to be ranked on the initial 3 pages of the search engine. For increasing the website ranking, the website needs to include SEO strategies.
What is Search Engine Optimization and how is it beneficial?
Popular search engines rank websites that are considered to be more relevant to visitors. The search engines use different ranking algorithms to predict the relevance by scanning or crawling, different websites. Search engines analyse website quality by considering different technical factors like content quality, page speed, mobile responsiveness, website design, etc...
Search engine optimization(SEO) is required for increasing the quality and quantity of web traffic by boosting the website ranking. SEO activities are important for increasing unpaid traffic, commonly organic traffic on most of the major search engines like Google, Yahoo, Bing, etc...
Benefits of SEO on any website
- Improves the quality of the website
- Better user experience
- Establish brand awareness
- Increases the traffic
- Cost-effectiveness(No need for paid ads)
- Trackable and quantifiable results
- Better conversion rates
- Increases sales & leads
- Long-term results
- Improves PR strategies
ALSO READ: 7 BEST PRACTICES FOR WEBSITE DESIGN
Important SEO Strategies
SEO analyse the competition for your website and updates the content, design, etc… to improve the quantity of traffic. Screaming frog, Google search console, Google Analytics, W3C Validator, Semrush, AHREFS, etc… are some of the tools used by SEO for analysing website statistics. Important SEO techniques are listed below:
Technical SEO: This means the required server or website optimization that helps the search engine spider to crawl/index the website to increase organic traffic. It considers the mobile responsiveness, content structure, and speed of the website. Also, an SEO friendly website requires SSL security technology and needs to include XML sitemap and structured data markups.
On-Page SEO: Each and every individual page of your website needs to be optimized for increasing organic traffic to the website and for improved search engine ranking. On-page SEO optimizes both the HTML source code and content of webpages. Enhanced UX, keyword research, structured data markup, strong call to action, meta tags & meta descriptions, internal link optimization, text formatting, descriptive URL’s, page titles, etc… are the main areas to focus on On-page SEO.
Off-Page SEO: Off-page SEO includes the activities that are done outside the website for authority building. The important off-page SEO activity is backlink creation. The factors included in authority building are content, articles, blogs, video, social networking, bookmarking, etc… Non-link related SEO activities include guest blogging, linked and unlinked brand mentions, influencer marketing, social media & email marketing.
Content: Developing unique and relevant content will definitely help the website to increase its search engine rank. Majority of the search engines has algorithms to read the website content. The website doesn’t get ranked if it doesn’t contain enough keywords, site structure and if it contains copy content or duplicate content.
