Previously, marketable products were built only based on a concept, hoping that the customers will purchase and utilize it. But, this is no longer a good strategy as it didn’t address consumers’ real issues and needs. This is why human-centered designs are gaining much popularity and is suggested to be a better approach than the earlier. Designers and businesses often use this strategy to jointly develop solutions tailored to audience needs. Also, with this approach, intuitive and accessible products can be built that generate more profit.
The human-centered design will consider the needs of people, the possibilities of technology, and the requirements for success while developing products and solutions. Empathy, creativity, and business needs are the three major components that form human-centered designs.
Inspiration:
The inspiration phase involves gathering insights about the people for whom the design is intended. This may involve conducting user research, interviews, or surveys to better understand their needs, motivations, and behaviors. The goal of this phase is to develop a deep empathy for the people who will be using the product or service and to identify opportunities for the design that can improve their lives.
Ideation:
The ideation phase is where designers brainstorm and come up with creative ideas based on the insights gathered in the inspiration phase. This phase may involve sketching, prototyping, and testing different concepts to see what works best. The goal is to generate a range of potential solutions that address the needs and desires of the users.
Implementation:
The implementation phase is where the chosen design concept is developed into a final product or service. This may involve refining the design based on feedback from user testing, building a functional prototype, and testing it in real-world conditions. The goal of this phase is to create a product or service that meets the needs of the user while also being feasible to produce and scalable to market.