Just like a social media account, most business organizations nowadays have a website. Developing a website has become the latest marketing strategy. Every website indicates the online presence of a business. The primary goal of the website is to promote the business and attract more visitors. A website will include all important details regarding your business like offered products and services with brand logo, images and videos. The website will enable a business organization to communicate with customers effectively through different updates & announcements. Other advantages of having a website are improved organization credibility, generating more leads and more.
The availability of a website online is the key factor affecting your organization. I.e; a new customer will not search with your brand name. Instead, they will search with a keyword. For example, if a tourist is planning to visit Kerala, they will search for the best hotels for accommodation. For this, they use keywords like “Best hotels in Kerala” in any web browser. For hotel businesses, it is their need to rank top in the search engine for creating more genuine customers. SEO or Search Engine Optimization is an important strategy in digital marketing that helps you rank top in search engines and to increase organic traffic to the website.
What is Search Engine Optimization? SEO is the practice of optimizing the web pages for reaching a high position in the search engine. SEO is a non-paid approach for increasing organic traffic to a website. On-page SEO and off-page SEO are two core elements of SEO. On-page SEO includes building high-quality content by incorporating keywords into web pages and content. Off-page SEO involves creating backlinks and building relationships and creating content people want to share. Poor linking practices and duplicate content are issues that lead to poor SEO practices.
Next, we can discuss why websites need SEO practices? As we have mentioned, SEO practices will improve organic traffic to your website and generates quality leads. Inshorts, this approach will increase the quantity and quality of traffic to your business. For a customer to make a purchase, what they do at first is research and for this, they look for online data to compare different brands/products. A website that follows good SEO practices will offer better website performance like improved speed and user experience.
