A website will be an entrance for others to know about your brand online. So, you want to consider best practices for website design. Because the goal of developing a website is to attract visitors around the globe. 

 

You might have heard the proverb "First impression is the best impression". In the case of a website, what visitors see online will directly relate to what they want to  feel about your brand. Over 48% of the visitors believe that the credibility of a brand can be identified through their website design.

 

While browsing online, you can see a vast amount of beautiful, functional websites, and also a ton of ugly, overdone, useless websites. Whether you are building a new website or redesigning an existing website then, don't let your website a useless website. For that consider these website design best practices.

 

Also, Read: BEST PRACTICES FOR WEBSITE DESIGN

1. Design Should Concentrate on User Experience

 

For developing the best website, the developer want to consider the target audience. There are a vast number of websites offering the same contents. But only a few websites get enough visitors. This is because of the UX design of websites.. When a visitor realizes that the opened website is not attractive, then he/she will navigate to another website without reading the content. UX design is an important part of application and web development. Graphics, layout, text, and interactive elements in UX design make your website more attractive. Other than visual attraction, consider the below mentioned points also:

 

• Include main keyword of the page in URL for giving users an idea about your page.
• An increasing number of options cause an increase in decision-making time. So, reduce the number of choices you offer to visitors.
• The "rule of third" concept. Include call-to-actions and highlights on the intersections. 

2. Use consistent branding

 

Just consider a website having different styles on different web pages. What will you feel when you see such a website? It's clear that you will get confused and stressed. You may think that you got navigated to some other different page. 

It will be difficult for visitors to identify the logo, brand colors and even the services they offer. So, use predetermined brand colors, logos, and verbiage on every page of the website.

3. Mobile Friendly

 

Online experience through desktop computers are getting outdated after the introduction of mobiles. Recently, mobile devices are used for browsing purposes because of its ease of handling and portability.

What happen when the same view of desktop is provided for your mobiles? It will be really complicated. The visitors will feel difficult to read the contents because of the small size mobile screens. 

For solving this problem, developing different websites for both will be complicated and is not practical. This can be avoided using a responsive design, that can automatically adjust to the size of the browser. This design use the same code for all devices.

4.  Fast loading

 

Are you ready to wait for 10 seconds or more while loading a website? According to recent studies, 47% of the visitors expect less than 3 seconds to load a website.Otherwise, they will leave the site and navigate to any other website. Accept the truth that no one will wait for your website to load. So, what we want to do is reduce the loading time.

 

Consider the below mentioned web designing practices to reduce load time:

 

• Implement a content delivery network (CDN): A CDN delivers the static pages (CSS, images, Javascript) on servers.
• Implement new image formats to reduce the size of your images: Use different size and different quality images to save bandwidth and reduce image weight
• Evaluate your plugins: Plugins are used to add new features and functionality to computers. But, more plugins will affect the loading time.
• Enable HTTP keep-alive response headers: It allows the browser and server to use the same connection to grab and send multiple files.
• Enable compression: Optimize your content for compression by creating consistency across your HTML and CSS code.

Pingdom or Pagespeed Insights by Google are the tools used to check the speed of your website.

5. Strong Security

         Never compromise on your network security. The major security breaches include stealing of data, messing your website layout and more over using your server as an email relay for spam, or to set up a temporary web server, normally to serve files of an illegal nature. 

      To avoid these security breaches every design must include fundamental security and privacy protocols, such as basic security checks, to protect client and user data. In addition to this, regularly taking the backup of files will protect from data loss.

6. Social Media

         Recently, social media possess an important role in the online market. So, if you want to develop a successful website then integrate all relevant social media platforms in it. Also allow users to quickly access the social media pages from your website. 

7. Email Marketing

Email marketing still remains in its glory because of its ability to sync with the client's email marketing system for seamless access and connection. Place the sign-in icon in the header or footer of the page according to the convenience of your customer.

 8. The Internet of Things

Using IoT, we can gather information from various devices connected to a network. IoT is a networking term that connects all physical devices such as computers, mobile phones, printers etc.. with access to the internet. A flexible and intelligent ERP software can organize these unstructured data and analyze them in real time. 

9. ERP Edge Solution

An edge solution is used to extend the core ERP system of a business using plugins. The Edge solution computes and store details at the edge facility and transfer this information back to the central data centers. This technology can be used in automated toll booths, healthcare applications, auto manufacturing plants, petrochemical applications, etc.